Who We Are

BROS is a collective with a mission to restore the vitality of men, cultivating generations of healthy, honest masculinity.

We understand that in today’s world, men are often disconnected both from their own emotional process, and from a sense of belonging and greater purpose.

Through creating the space for connection, and providing the tools for reaching into the depths, BROS exists as the medicine and inspiration for modern men looking for alternative methods of coming into alignment with their highest self.

Our inter-generational community extends beyond just the men, to partners, children, extended whānau, friends, colleagues, communities, and more.

These connections are the reason for the work we do.

Our Roots

BROS was born out of Organic Mechanic (OM), a wellbeing social enterprise & community specialising in organic smoothies, probiotic kombucha & transformational events, founded in 2013.

From these foundations, the “OM Brotherhood” emerged out of a need to create a vehicle for connecting men to their hearts. The OM Brotherhood officially made the transition to BROS in early 2023, to create a more focused and scalable platform to create impact in the lives of tāne / men in Aotearoa & beyond.

Our Crew

  • BILLY LEWIS

    Billy’s passion for men’s work comes from a deep desire to see men expand their capacity to hold, connect and lead in the modern world, and help to move beyond the male stigma that he has witnessed and experienced growing up as a male in New Zealand. With years of experience in creating and supporting men’s experiences alongside other community leaders, Billy has also completed training with the ManKind Project NZ, and is surrounded by a tight brotherhood of integral men who see their daily lives as the ongoing ‘men’s work’. Billy’s passion also lies in cultivating and fostering community, having worked across and participated in various community projects of all sizes across the world.

    Billy’s primary work is in video & brand storytelling where he helps conscious businesses to share their vision and purpose with the world. Beyond this, he is also a DJ, surfer, and yoga practitioner.

    Based in Te Awa Kairangi / Hutt Valley

    Follow @billylewis.nz

  • GRAEDON PARKER

    Graedon holds a vision for brotherhood as a means for supporting masculine vitality and community transformation. Gathering experience over the past 6 years in the field of “Men’s Work”, G has completed leadership trainings with Sacred Sons (USA), Mankind Project (NZ), Tracks (NZ), and continues to be involved in bespoke Men’s wānanga across Aotearoa.

    Founding Organic Mechanic (OM) a lifestyle & wellbeing company with 4x life-long brothers, whilst living/working/creating families together, has created the framework for Graedon’s holistic approach & values in building culture and ethos.

    As a graphic artist & creator, Graedon crafts storytelling pieces for meaningful projects & purpose.

    Based in Te Awa Kairangi / Hutt Valley

    Follow @ednotmed

  • JAVIER UGAS

    Javier is here to assist humanity attain personal freedom by coaching individuals in the realms of self-awareness, conscious co-parenting and men’s work.
    He specialises in guided “inner-safaris” that explore the subconscious mind dismantling limiting beliefs and subsequently create transcendental changes when relating to self and others from a place of true freedom.

    With over two decades of experience in the field, Javier has staffed and attended trainings with Mankind Project (NZ), Essentially Men, Tracks, and Hawaiki Kura, building his repertoire of skills that he brings to his own journey of fatherhood and coaching.
    Of Chilean descent, Javier carries the BROS torch to Central America where he and his family are based in Costa Rica/Chile.

    Follow @javierugas

Affiliated Organisations